Marketing educator, Kelly O’Brien, is creator of the "Create a TurningPointe!" Marketing Bootcamp.Uniqueness: what makes you stand out from your competitors, such as a specific promise, standard, or guarantee; you must be very clear on who you do and don’t serveValue: what you demonstrate through information that you share before you get hired ? free articles, white papers, survey results, workshops, etc.Whether you do it yourself or hire an outside firm to help you, here’s the basic process you should follow:Make a research-based plan of action that’s strategic, contextual, and seamlessly aligned with your firm’s business goals; set priorities.
The Ugly TruthHere’s the ugly truth about attracting more clients: you have to make it a priority constantly, consistently, and carefully. But what if there was a painless way to get the following results?High-quality prospects seeking you out and coming to you, instead of you having to seek them out.My guess is that you’d be willing to take a closer look at some basic marketing principles and practices, if they could generate these results for your firm. Boston: Houghton Mifflin, 1984.Increasing the volume of clients from which you can choose, allowing your firm to be selective and work with only those you truly want.
Many of the professional service firms we work with tend to fall into one of two camps. You’ll see results much sooner if your first steps are thoughtful, strategic, and carefully focused on building your base.Reach out to the market (being constant and consistent):Relationship Building Systems: networking, direct outreach (personal or mass mail); keep in touch systems; centers of influence (banker, advisors), joint ventures, client relationship strategy, customer creation system, relationship selling strategy, value-based pricing strategy, next level strategies The key to these five laws is that all aspects of marketing must pull in the same direction. ? so that when the need arises, the client thinks of only you Authority: the proof that you’re qualified to deliver what you say you can do; demonstrated via case studies with measurable results, media appearances, testimonials, bios, company background, etc.We have brochures and a website ? isn’t that enough?We don’t know where to start, even if we do want to attract more clients. But when it comes to the m-word (marketing), you’d rather not.We can’t afford to market ? we have no extra money. So what can you do to make it less painful?or even painless?The answer depends on your firm’s view of marketing.Learning how to grow and sustain your practice in any market.Raising your fees and being paid what you are worth.
Wasting no more money on ineffective brochures, flyers, web sites and other marketing materials ? better yet, knowing if the investment you make is worth it.We can’t get key people inside our firm to agree on how ? or if ? to start.
https://www.hanyangvalve.com
The Ugly TruthHere’s the ugly truth about attracting more clients: you have to make it a priority constantly, consistently, and carefully. But what if there was a painless way to get the following results?High-quality prospects seeking you out and coming to you, instead of you having to seek them out.My guess is that you’d be willing to take a closer look at some basic marketing principles and practices, if they could generate these results for your firm. Boston: Houghton Mifflin, 1984.Increasing the volume of clients from which you can choose, allowing your firm to be selective and work with only those you truly want.
Many of the professional service firms we work with tend to fall into one of two camps. You’ll see results much sooner if your first steps are thoughtful, strategic, and carefully focused on building your base.Reach out to the market (being constant and consistent):Relationship Building Systems: networking, direct outreach (personal or mass mail); keep in touch systems; centers of influence (banker, advisors), joint ventures, client relationship strategy, customer creation system, relationship selling strategy, value-based pricing strategy, next level strategies The key to these five laws is that all aspects of marketing must pull in the same direction. ? so that when the need arises, the client thinks of only you Authority: the proof that you’re qualified to deliver what you say you can do; demonstrated via case studies with measurable results, media appearances, testimonials, bios, company background, etc.We have brochures and a website ? isn’t that enough?We don’t know where to start, even if we do want to attract more clients. But when it comes to the m-word (marketing), you’d rather not.We can’t afford to market ? we have no extra money. So what can you do to make it less painful?or even painless?The answer depends on your firm’s view of marketing.Learning how to grow and sustain your practice in any market.Raising your fees and being paid what you are worth.
Wasting no more money on ineffective brochures, flyers, web sites and other marketing materials ? better yet, knowing if the investment you make is worth it.We can’t get key people inside our firm to agree on how ? or if ? to start.
https://www.hanyangvalve.com
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