What tangible results are desired
2019年6月13日 日常Weblogs (or blogs) are often considered another new frontier in online marketing, and we haven’t even touched on paid media opportunities such as banner ads or pay-per-click marketing.Online PRYour website is only one potential online destination where people can find out about your company, and a typical user will regard your site as an advertisement since you have complete control over the content.
By combining the conversion principles you have applied to your website to your email newsletters, you can also get people to take an action that puts them into your sales pipeline without worrying about getting them to your website itself. They are essentially giving you permission to keep yourself first in mind whenever they are considering your products or services.Me: So, what you are saying is that increasing your search engine results could help you to increase sales and awareness?Prospect: Yes. Where is the true business case? What tangible results are desired? In general, if a prospect can’t explain what he or she hopes to achieve beyond higher rankings or more traffic, we’ll first try to educate, and, if that person can’t move beyond these base subjects, we’ll kindly refer them elsewhere.Conclusion These are only a few of the additional ways to expand an online initiative beyond a misdirected ranking-centric approach.
What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):Prospect: We need our website optimized, because we aren’t showing up for any searches.A side benefit to both of the strategies above is that they increase the number of inbound links to your website and, therefore, can help greatly enhance your search engine rankings ? which might be the primary reason you looked into SEO in the first place.Me: Now we’re on the right track. An SEO campaign launched without considering them is like driving a four-cylinder car with only one cylinder firing ? it will move, but you’d definitely reach your destination more quickly ? and more smoothly ? with all four.Me: What searches have you tried?Prospect: We don’t show up for ANYTHING. The benefits of this, of course, do not need explanation.More and more frequently, people are getting into SEO for the wrong reasons (and sometimes for no real reason at all).
Such is the nature of opt-in email newsletters. When your company has demonstrated that you have experts on staff by publishing articles in credible, non-biased forums, the phone invariably starts to ring.Me: But, really, what would you stand to gain from showing up prominently in search engine results?Prospect: Well, we could get more people who are looking for our products or services to find out about us. Such opportunities are rare in the marketing world.com, and Search Engine Guide.*Middleberg-Ross Survey and Pew Internet and American Life ProjectScott Buresh is managing partner of Medium Blue Search Engine Marketing.
https://www.hanyangvalve.com
By combining the conversion principles you have applied to your website to your email newsletters, you can also get people to take an action that puts them into your sales pipeline without worrying about getting them to your website itself. They are essentially giving you permission to keep yourself first in mind whenever they are considering your products or services.Me: So, what you are saying is that increasing your search engine results could help you to increase sales and awareness?Prospect: Yes. Where is the true business case? What tangible results are desired? In general, if a prospect can’t explain what he or she hopes to achieve beyond higher rankings or more traffic, we’ll first try to educate, and, if that person can’t move beyond these base subjects, we’ll kindly refer them elsewhere.Conclusion These are only a few of the additional ways to expand an online initiative beyond a misdirected ranking-centric approach.
What follows is a condensed version of a conversation that happens all too frequently when I am approached by a prospect interested in search engine optimization (SEO):Prospect: We need our website optimized, because we aren’t showing up for any searches.A side benefit to both of the strategies above is that they increase the number of inbound links to your website and, therefore, can help greatly enhance your search engine rankings ? which might be the primary reason you looked into SEO in the first place.Me: Now we’re on the right track. An SEO campaign launched without considering them is like driving a four-cylinder car with only one cylinder firing ? it will move, but you’d definitely reach your destination more quickly ? and more smoothly ? with all four.Me: What searches have you tried?Prospect: We don’t show up for ANYTHING. The benefits of this, of course, do not need explanation.More and more frequently, people are getting into SEO for the wrong reasons (and sometimes for no real reason at all).
Such is the nature of opt-in email newsletters. When your company has demonstrated that you have experts on staff by publishing articles in credible, non-biased forums, the phone invariably starts to ring.Me: But, really, what would you stand to gain from showing up prominently in search engine results?Prospect: Well, we could get more people who are looking for our products or services to find out about us. Such opportunities are rare in the marketing world.com, and Search Engine Guide.*Middleberg-Ross Survey and Pew Internet and American Life ProjectScott Buresh is managing partner of Medium Blue Search Engine Marketing.
https://www.hanyangvalve.com
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